The overall market of Both brands

   Both companies can be defined as retailing apparel market, which means that both of them design and sell clothing, footwear, and accessories to the end users. 

   They are also classified as High-street fashion industry since they are consistent with the definition of high-street fashion.

   “High street fashion is all about wearing the clothes that walk out on the runway and are casual enough to wear on the street.”

  “High-street fashion is the type of clothes and clothes shops that you would see on your average high street; for example, Topshop, H&M, Zara, or Primark. These shops are affordable for the average person, but also keep up with the fashion trends.” 

Anonymous

    

  The fashion market is competitive in nature. There are a lot of similar brands in market so that it is easy for customer to choose and change their buying habits without paying high switching-cost. 

   The market is highly dynamic. It is market and brand driven, with a wide diversity of individual perceptions and attitudes towards brands and trends. Fashion Segments, a person-level classification, takes account of this diversity to give retailers and manufacturers an insight into their customers and the wider marketplace. 

   The keys to survive in fashion industry is to conduct an analysis trying to describe customer's attitudes towards fashion,brands ,and consumer's behavior.

  

Source:  http://megankingdomfashionstudio.blogspot.fr/2011/05/unique-characteristics-of-fashion.html

              http://www.experian.co.uk/business-strategies/fashion-segments.html