Brand Audit - H&M vs. ZARA

Comparing with H&M, or other similar companies, Zara does not spend much money on promotion. It spends 0.3 per cent of sales on adverti...

H&M and Zara, are well known reputed fashion designing and manufacturing companies in fashion industry. They are two of the world’s lar...

Although ZARA and H&M are both in the fast fashion industry, the perception of ZARA and H&M are different. To understand the di...

Salience Indicator of Brand Awareness Depth of brand awareness: Alike the logo of H&M, H&M is a very friendly brand close to...

Salience Indicator of Brand Awareness Depth of brand awareness: When mentioning ZARA, the black-and-white logo comes to our ...

The most different part in the supply chain management between ZARA and H&M is that ZARA has its own factories to produce its collect...

One of the most representative and interesting company strategies between ZARA and H&M is the relationship with their customers. Fo...