10/26/2013

Brief background of the brands- ZARA

ZARA

    Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. It is founded in 1975 by Amancio Ortega and Rosalia Mera. It is a chain store of the Inditex group, which is the world's largest apparel retailer that owns many brands such as Massimo Dutti, Pull and Bear, Uterque, Stradivasius and Bershka.

    Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers.

   Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.

   Zara has many kinds of products. Its store sells women's clothing, men's clothing,shoes,cosmetics and even children's clothing.




Source: http://en.wikipedia.org/wiki/Zara_%28retailer%29  

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