Market Characteristics

   The market is highly competitive in nature since there are a large number of stores and companies, both public and private. Especially, fashion market trend changes very quickly due to many reasons, such as seasonal changes, media and customer tastes.

   The unique characteristic of Fashion market is the entire production process has to be done as quickly as possible. The speed of production is the major key. Since fashion trends change quickly as season changes and trend fades.

   The consumer demand for high street fashion is uncertain. Therefore, it is important to make sure that production is finished in time and profit is gained before the trends change again.

   Another characteristic of Clothing Industry is clothing is usually designed in one country, yet produced in other countries, which have lower costs.