For H&M, the relationship with its customers is much more functional. This is because it must be sure to make its design more appealing and attractive due to offering the best prices for its customers. Therefore, H&M provides the wide variety of products, in terms of the length and depth of its collection.
Source:
http://dealingwithbrands.blogspot.fr/2008/09/brand-identity-analasis-of-h.html
I'm a brand strategy professor and just came across your blog. Is it possible to get access to read your posts? It says one must be invited to access.
ReplyDeleteI'd love to read more of your work!
H&M isn't Norwegian, it's Swedish
ReplyDeleteH&M isn't Norwegian, it's Swedish
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