Brand Audit - H&M vs. ZARA

Source: http://heroinandmoss.blogspot.fr/p/product-strategy.html

Sources: http://en.wikipedia.org/wiki/Zara_(retailer) http://www.teba.org.tw/upload/Image/epaper/B-paper-05/images/ZARA.pdf

Brand Personality means that what the brand is when it becomes a person. For ZARA, it is one of the largest fashion retailers in the w...

        For H&M, the relationship with its customers is much more functional. This is because it must be sure to make its design mo...

        ZARA benefits from its strong brand identity with high quality and the latest fashion, which is strengthen by its main touch poin...

H&M’s Brand Identity         H&M is the largest fashion retailer in Europe at the present. Like ZARA, fashionable designs , hig...

ZARA’s Brand Identity ZARA is one of the largest fashion retailers all over the world due to its famous instant fashions and strong abi...