Brief background of the brands - H&M

H&M   
 
   Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company, which exists in 43 countries worldwide.It is founded by Erling Persson. 

   H&M is known for its fast-fashion clothing for men, women, teenagers and children. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc. 

   One outstanding characteristic of H&M is its collaboration with guest-designer , always be high-ended brand, such as Versace and Lanvin. The campaign is organized since 2004 and it has been very successful.

 

Source: http://en.wikipedia.org/wiki/H%26M