The market is highly competitive in nature since there are a
large number of stores and companies, both public and private. Especially,
fashion market trend changes very quickly due to many reasons, such as seasonal
changes, media and customer tastes.
The unique
characteristic of Fashion market is the entire production process has to be
done as quickly as possible. The speed of production is the major key. Since
fashion trends change quickly as season changes and trend fades.
The consumer demand
for high street fashion is uncertain. Therefore, it is important to make sure
that production is finished in time and profit is gained before the trends
change again.
Another
characteristic of Clothing Industry is clothing is usually designed in one
country, yet produced in other countries, which have lower costs.
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