ZARA's Brand Identity

ZARA’s Brand Identity

ZARA is one of the largest fashion retailers all over the world due to its famous instant fashions and strong ability of its creativity. Fast fashion, innovation, stylish design, high quality and rapid distribution system are the most important factors for ZARA to sell its new products and expand around the world at such a fast pace.

ZARA’s physical stores are located in the largest cities all over the world. In fact, it tries to situate its stores as closely as possible to any other luxury brands such as BURBERRY and PRADA; however, at the same time, ZARA still maintains its affordable prices for its customers. This strategy can help ZARA not only to build up its brand as fashionable designs with high quality but also attract those who have limited budgets to buy stylish goods. Even if its prices are not as expensive as other luxury brands, ZARA has tried hard to provide the quality and fashion of its products for its customers.

In addition to its stores location and fashionable designs with good quality, ZARA cares everything about its customers’ thoughts of fashions. For ZARA, its customers not only help it to give shape to the ideas and changing frequently demands in the fashion industry, but also point out ZARA’s strategies about instant fashions. Moreover, ZARA tries hard to maintain the good relationship between its customers, which is a major way of reflecting the shoppers’ reactions and demands. All these key factors are ZARA’s secret to success to attract lots of people from different cultures and ages.