Brand Audit - H&M vs. ZARA

11/17/2013

Identity & Positioning of ZARA


Sources:
http://en.wikipedia.org/wiki/Zara_(retailer)
http://www.teba.org.tw/upload/Image/epaper/B-paper-05/images/ZARA.pdf
Posted by Huei-Lin TSENG at 11/17/2013 09:07:00 pm
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Labels: Brand Management

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Blog Archive

  • ▼  2013 (19)
    • ►  December (5)
    • ▼  November (9)
      • The most representative strategy between ZARA and ...
      • The most representative strategy between ZARA and ...
      • Identity & Positioning of H&M
      • Identity & Positioning of ZARA
      • Brand Personality of ZARA and H&M
      • H&M's Brand Identity Prism
      • ZARA's Brand Identity Prism
      • H&M's Brand Identity
      • ZARA's Brand Identity
    • ►  October (5)

Labels

  • Brand Management (9)
  • Comparison of the two brands' strategy (3)
  • Customer Insight (2)
  • Overview in the fashion market (5)
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